Senior UX UI leader specializing in bridging the gap between product design, content strategy, and underlying technical architecture to deliver scalable digital experiences.
Virtual Reali-Tea serves as Page Six’s premier destination for up-to-the-minute reality TV coverage. Evolving beyond its flagship digital column, the brand launched a dedicated annual awards show celebrating the genre’s top talent.
Architected a scalable design system from the ground up—establishing tokenized color, typography, and UI components to unify the digital brand experience.
The New York Post marketing team launched an interactive engagement strategy designed to drive cross-brand discovery and deepen reader participation across the media ecosystem.
An emerging legal duo needed a bold, memorable visual identity that immediately communicated trust, authority, and justice. Granted full creative direction, I developed six distinct logo concepts exploring varied typographic and symbolic approaches to establish their brand presence.
