- ROLE
- Design Systems Lead
- TIMELINE
- 6 months
- TOOLS
- Figma
The problem
Faced with rapid feature growth and a fragmented visual language, the design team recognized the need for a unified foundation. We initiated and architected a flexible design system from the ground up—establishing consistent component libraries, design tokens, and clear usage guidelines that aligned cross-functional teams and reduced design debt.
Process
We conducted a comprehensive UI audit of the New York Post platform to evaluate usability and pattern performance. Through systematic consolidation, we distilled core interface elements—identifying high-value typography, color tokens, assets, and components—to establish the foundational framework for a scalable, cohesive design system.
Outcome
As a result, we reduced design production time by 50%, significantly accelerating delivery timelines and increasing cross-functional output across all brands.
NEXT PROJECT
Universal Promo Block