- ROLE
- Lead UX Designer
- TIMELINE
- 7 months
- TOOLS
- Figma, Photoshop
The experience
Our interactive voting platform brings the awards show to life, giving fans a direct line to support, shape, and engage with their favorite reality stars.
Process
Partnered with Page Six’s social team, the Creative Director and the Senior Software Engineer to architect an end-to-end voting platform, allowing users to vote on custom categories curated by Virtual Reali-Tea writers. I led the iterative UX design process—refining initial concepts into a polished, high-engagement experience that balanced intuitive user interaction with reliable data and results collection.
Outcome
Following the standout success of the inaugural event, the Virtual Reali-Tea Awards returned for a second year with an expanded scope. By leveraging key learnings from year one, we evolved the visual system and user experience into an elevated, high-touch platform—supporting a significantly larger show that achieved record ticket sales and audience growth.
NEXT PROJECT
NY Post Design System