- ROLE
- Product Designer
- TIMELINE
- 8 weeks
- TOOLS
- Figma, Photoshop, Illustrator
The problem
Converted one-time referral readers into highly engaged site visitors by integrating dynamic promo blocks that promoted trending stories and key e-commerce events.
Process
While the initial concept relied on multiple bespoke templates, we streamlined the strategy in iteration two by engineering a unified, adaptable promo block. This standardized component established a familiar visual pattern for returning readers while effortlessly scaling to support diverse promotional and e-commerce campaigns.
Outcome
We launched a targeted Super Bowl promo block to convert high-intent sports readers into Post Sports Plus paid subscribers—generating over 1M impressions and driving 80+ conversions in its initial run. A subsequent deployment for Prime Day delivered exceptional performance, exceeding sales projections for the e-commerce team.
NEXT PROJECT
Virtual Reali-Tea Awards