![](https://cdn.myportfolio.com/561da7e3-7727-42f4-bedd-763e026d0113/a5e11896-4082-43dc-bd2c-0caed62b06fe_rw_1200.jpg?h=af3c56c3556c73e5e344f58d088e548c)
Role: Visual design and photography
Project Brief
Mass Innovation Labs is a shared workspace to help scientists who are on the next stage of their medical development. It offered lab spaces to those individuals or companies who didn't have a lab setup or didn't have the budget to set one up. They hired me to do design a logo, design the website and do photography for the site and collateral material.
Logo Design
The client wanted the logo convey science and workspace. I offered several versions in which tried to illustrate this. After presenting several options, we narrowed it down a final four.
![](https://cdn.myportfolio.com/561da7e3-7727-42f4-bedd-763e026d0113/34da10ff-fb8b-46af-9972-340ce56eac02_rw_1920.png?h=1f3c7a8e2379134524db544d8c10c3c6)
Final
This is the final logo they chose in the end because it gave the scientific (not overwhelming) feeling as well as showing a main hub for all the pieces to come together.
![](https://cdn.myportfolio.com/561da7e3-7727-42f4-bedd-763e026d0113/0e2c37e2-3ddb-47b9-a972-61930eef9f59_rw_1200.jpg?h=64563fb23b53ea08a0ca776e90c1c0b3)
![](https://cdn.myportfolio.com/561da7e3-7727-42f4-bedd-763e026d0113/5705177d-28be-4ab5-b563-3c5a4d33e3cb_rw_1200.jpg?h=456c81c6b9840647a1d26db918fe6544)
Website Design
The client chose Squarespace as their platform, so a lot of elements had to be reusable such as icons, buttons, form fields and images. I designed out the home page as well as an about us pages. Naturally I started out with wire-frames which helped them understand the structure of the site. I then went and provided them with some homepage designs.
![](https://cdn.myportfolio.com/561da7e3-7727-42f4-bedd-763e026d0113/e2457d8a-0b49-4866-a8e4-c666e4fc82cb_rw_1200.png?h=daae8e452bd68640ceb9a6883cbd21c1)
![](https://cdn.myportfolio.com/561da7e3-7727-42f4-bedd-763e026d0113/56077609-e85f-47c8-a7e1-a1f02e21dc1a_rw_1200.png?h=40afa75a1e983aae62f4448431852c35)
Photography
Lastly, they needed photography done for the site as well. I took shots of some of the labs as well as headshots and group shots of the team.
![](https://cdn.myportfolio.com/561da7e3-7727-42f4-bedd-763e026d0113/a4658e95-62dd-426d-9dc2-0edae78cc2b8_rw_600.jpg?h=811ab8f178d3643fd33082344834f5fd)
![](https://cdn.myportfolio.com/561da7e3-7727-42f4-bedd-763e026d0113/edfebc06-14fa-438c-b559-9516363332f7_rw_3840.jpg?h=e0a740def2bb42267eda0e9a6c8139e6)
![](https://cdn.myportfolio.com/561da7e3-7727-42f4-bedd-763e026d0113/83427f65-cc19-4749-9359-104e209babd3_rw_1920.jpg?h=b396ca2b56813b606a9763550dd3087d)
![](https://cdn.myportfolio.com/561da7e3-7727-42f4-bedd-763e026d0113/559fa50a-bd25-487c-a508-21e9f5732883_rw_3840.jpg?h=f602d6e829e2a5e559fbb554bad666ed)